Responsive Websites Maybe the Best Response to the Rise in Online Mobile Shopping and Google's User Experience Focus

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Today online consumers have the ability to find information on a product or service at home, at work and on the go. Within the past year consumers have preferred to do their browsing or shopping on the go or via a mobile device.

According to Branding Brand's recent Mobile Commerce Index report the days of desktop shopping are on the decline vs mobile. In 2010, over 95% of online retail browsing was performed on desktops and the remainder on mobile devices. Now online retail browsing via desktops represents 49% with 51% going to mobile devices. That's quite a change in four years. So if you redesigned your website four years ago and didn't pay much attention to how the site works via a mobile device, you might want to have another look and ask yourself if you would inquire about a product or purchase something from your website via a smartphone or mobile device.

If you are serious about SEO then you will find it interesting that Google recommends responsive website designs over other mobile ready websites. Google likes responsive design because content that resides on one website or one URL is easier for users to share and link to than content that lives on a separate mobile ready website. User Experience is now a key ranking factor for a website, so forcing your users, customers and prospects to toggle between two websites (desktop and mobile) may impede your high ranking potential.

Start thinking about ways to make it easier for your prospects to view what you have to offer. If the majority of people out there are using mobile devices now to browse and make decisions on purchases, then a clean, mobile friendly website might be the answer. Think about a responsive site for your business and if you have any questions email us at info@digitalplaymktg.com.